Archive | 1:49 pm

Design Voice Assistants as Performers

4 Nov

I recently read a very interesting article in Fast Company, which resonated a lot with me. Entitled “It’s time to rethink voice assistants completely“, it addresses a common obsession with designing voice interfaces that could easily be mistaken for humans.

It undoubtedly seems like a very noble goal, given that humans are at the apex of the communication pyramid among other living beings (let alone inorganic material!). However, the article makes the case, which I fully support, that human-like is not always desirable or even appropriate, especially if it fools you into thinking you are interacting with another human. This is a particularly poignant faux-pas, if the user did indeed believe the dialogue bot, only to be then frustrated by its lack of understanding or the lack of rationale in its response.

As the article suggests, human conversations should, of course, be studied thoroughly, but only be taken as inspiration for VUI and Voice Design, and not as the gold standard of interaction.

In fact, a disruptive idea is put forward, to consider Voice Assistants to be “performers, rather than human-like conversationalists”. That is precisely how you can create and craft more expressive, emotional, engaging and sticky conversational interfaces and the corresponding conversation designs.