I just saw this really interesting and eye-opening infographic on LinkedIn and had to share.
Some really interesting statistics on current customer behaviour and attitudes towards brands and communication with them. E.g.
- The probability of successfully Cross-selling and Up-selling to a potential customer is just 5%-20%, but a whooping 60-70% with an existing customer. (So, watch it and respect your existing customers please!)
- More than 63% of customer service enquiries are initiated through social channels (So, watch your social media streams!)
Read more here