The winning Omni-Channel Customer Experience

8 Oct

winning Omni-Channel Customer Experience

I just saw this really interesting and eye-opening infographic on LinkedIn and had to share.

Some really interesting statistics on current customer behaviour and attitudes towards brands and communication with them. E.g.

  • The probability of successfully Cross-selling and Up-selling to a potential customer is just 5%-20%, but a whooping 60-70% with an existing customer. (So, watch it and respect your existing customers please!)
  • More than 63% of customer service enquiries are initiated through social channels (So, watch your social media streams!)

Read more here

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