TEDxManchester (13 Feb 2012): Best of!

2012 can easily be dubbed the year of TEDx for me, as by mid-February I had already attended two TEDx events! First up was TEDxSalford in late January, where I was just a mindblown attendee, and two weeks later it was TEDxManchester where I had the honour to be a speaker!

TEDxManchester took place on Monday 13th February this year at one of the iconic Manchester locations – and my “local” – the Cornerhouse.  Among the luminary speakers were people I have always been admiring, such as the radio Goddess Mary Anne Hobbs, and people I have become very close friends with over the years – which has led me to an equal amount of admiration, such as Ian Forrester (@cubicgarden to most of us).

Here are their respective talks at TEDxManchester 2012 for you to get a taste of the atmosphere at the event and of the impact of the ideas and the immediacy of the sentiments circulated!

Mary Anne Hobbs

Ian Forrester

 My TEDxManchester talk

I spoke about the weird and wonderful world of Voice Recognition (“Voice Recognition FTW!”): from the inaccurate – and far too often funny – simple voice-to-text apps and dictation systems on your smartphones, to the most frustrating automated Call Centres, to the next generation, sophisticated SIRI and everything in-between. I explained why things go wrong and when things can go wonderfully right. The answer is “CONTEXT”; the more you have of it , the more accurate and relevant the interpretation of user intention will be, and the more relevant and impressive the system reaction / reply will be.

Here is finally my TEDxManchester video on YouTube.

And here are my TEDxManchester slides.

The (Re)Tweets

(in reverse chronological order)

@ar3toul4ki 17 Feb

thanks for the #TEDxMCR piccie @cubicgarden! http://farm8.staticflickr.com/7050/6875061121_69555f7eb3_b.jpg @TEDxManchester

Cornerhouse @CornerhouseMcr 16 Feb

For those of you who missed #TEDxMCR check out @cubicgarden’s pics! Videos should be with us in a couple of weeks http://www.flickr.com/photos/cubicgarden/tags/tedxmcr/

Retweeted by @ar3toul4ki

Martin Williams @ukcopywriting 15 Feb

@ar3toul4ki ‘s Next level awesome epic bio - http://www.tedxmanchester.com/#speakers #TEDxMCR
Retweeted by @ar3toul4ki
In reply to @ar3toul4ki

@ar3toul4ki 15 Feb

What an awesome (wicked, epic) bio the cool guys and girls @TEDxManchester have written for me!!! http://www.tedxmanchester.com/#speakers #TEDxMCR

@ar3toul4ki 15 Feb
RT @global_lingo: Maria Aretoulaki on voice recognition software. Will digital transcription ever be any good? #tedxmcr no, no it won’t

Lynne McCadden @lmccadden 14 Feb
Belated I know but many congrats to @herbkim for a fantastic TEDxMCR yesterday been thinking about some of it all day today !
Retweeted by @ar3toul4ki

TEDxManchester @TEDxManchester 14 Feb
Here’s to the #TEDxMCR speakers in Session 2 – @daveerasmus @martinsfp @ar3toul4ki @cubicgarden @brendandawes
Retweeted by @ar3toul4ki

TEDxManchester @TEDxManchester 13 Feb
Thanks to @BandXMedia all today’s #TEDxMCR talks were recorded, will be edited & put online soon #TEDxMCR @s2martin
Retweeted by @ar3toul4ki

Lynne McCadden @lmccadden 13 Feb

#tedxmcr learning about quarks and leptons from @tarashears making particle physics easy – sort of
Retweeted by @ar3toul4ki

Lynne McCadden @lmccadden 13 Feb

watching this @TEDxManchester kevin slavin’s TED talk on how algorithms shape our world:  http://www.ted.com/talks/kevin_slavin_how_algorithms_shape_our_world.html
Retweeted by @ar3toul4ki

Dr Marieke Navin ‏ @lisamarieke

depends if fitting gaussians to your data is your thing… Question is, do you understand your data?!
Retweeted by @ar3toul4ki
13 Feb
@ar3toul4ki

Oh yes! © Bruce Balentine RT @LukeRobertMason: “It’s better to be a good Machine than a bad person” Discuss? #TEDxMCR
13 Feb
Luke Robert Mason ‏ @LukeRobertMason

How to Wreck a Nice Beach @TEDxManchester #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb
Luke Robert Mason ‏ @LukeRobertMason

It’s a bright future if you are an algorithm or infomorph #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb
Luke Robert Mason ‏ @LukeRobertMason

@RichardMichie A little bit of non-human agency can’t hurt… Or can it #TEDxMCH
Retweeted by @ar3toul4ki
In reply to RichardMichie
13 Feb
 Ian Forrester ‏ @cubicgarden 

Infomorphs or a weaver… #TEDxMCR love the idea very cool! They could work with #perceptivemedia yfrog.com/gzeg2jij
Retweeted by @ar3toul4ki
13 Feb

Ian Pettigrew ‏ @KingfisherCoach

#TEDxMCR @skeuomorphology challenging ‘necessity is the mother of invention’; cars weren’t invented as a response to a shortage of horses!
Retweeted by @ar3toul4ki
13 Feb
Luke Robert Mason ‏ @LukeRobertMason 

Pure information technologies are the first evolutionary aware technologies. They are stochastic… Emerge from randomness #TEDxMCR @weavrs
Retweeted by @ar3toul4ki
13 Feb
Luke Robert Mason ‏ @LukeRobertMason 

Living software ‘bots’ or infomorphs via @weavrs #infomorph #TEDxMCR @skeuomorphology
Retweeted by @ar3toul4ki
13 Feb
Michael Di Paola ‏ @MichaelDiPaola

Robots made from programmable gel…where the hell am I? A parallel universe, the future. No. Just at #TEDxMCR listening to Dan O’Hara
Retweeted by @ar3toul4ki
13 Feb
 Luke Robert Mason ‏ @LukeRobertMason 

Infomorph, a form that exists just of information @skeuomorphology #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb

Luke Robert Mason ‏ @LukeRobertMason 

Another type of software agent that exhibits life, @weavrs #infomorph @skeuomorphology #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb

@ar3toul4ki 

@pgaval δε πειράζει, θα είναι στο YouTube για πάντα! (Μαμά! )
In reply to Petros Gavalakis
13 Feb

@ar3toul4ki 

Mondays are my favourite days of the week : D
13 Feb
 Matthew Brooks ‏ @brooksoid 

Great, great talk by @brendandawes on the value of pursuing ideas, and the ideas they spawn, without necessarily knowing where you’re going
Retweeted by @ar3toul4ki
from Manchester, Manchester
13 Feb
 RichardMichie ‏ @RichardMichie 

Failed art at school? You can still exhibit at #moma @brendandawes #tedxmcr great story love it
Retweeted by @ar3toul4ki
13 Feb
 @ar3toul4ki 

@brendandawes’ cinema redux of Hitchcock’s Vertigo #TEDxMCR twitpic.com/8jfs95
13 Feb

sphey1 ‏ @sphey1

If you make something, give it a name – re: Cinema Redux @brendandawes #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb
@ar3toul4ki 

Things that @brendandawes has done with his 3-printer #TEDxMCR twitpic.com/8jfpn6
13 Feb

 

@ar3toul4ki 

@brendandawes : the creative process is iterative. ( but Battling it against time & cost constraints) #TEDxMCR
13 Feb
@ar3toul4ki 

RT @CMindsKelly: @brendandawes. The thing we in the room all share is curiosity. That’s why we’re always making new things #TEDxMCR”
13 Feb
 Martin Bryant ‏ @MartinSFP 

At #tedxmcr, @cubicgarden explained how @tdobson and @adew saved his life. instagr.am/p/G9BmXRStoc/
Retweeted by @ar3toul4ki
13 Feb

@ar3toul4ki

Ian Forrester: fear the fear #TEDxMCR
13 Feb
 Claire-Marie ‏ @CMBoggiano

‘We are complex & unique organisms And yes, I am still an atheist.’ Ian Forrester, #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb
 @ar3toul4ki 

Indeed! RT @TonyChurnside: @cubicgarden really touching. Very nicely done!
13 Feb
@ar3toul4ki 

@brooksoid any time!
In reply to Matthew Brooks
13 Feb
 Matthew Brooks ‏ @brooksoid 

@ar3toul4ki great talk Maria, speech recog in focus at the beeb right now, be interesting to talk once I’ve worked out what our landscape is
Retweeted by @ar3toul4ki
13 Feb
 TEDxManchester ‏ @TEDxManchester

Link to the funny vid played by @ar3toul4ki – Scottish voice recognition problems.. http://youtu.be/sAz_UvnUeuU

Retweeted by @ar3toul4ki
13 Feb
 @ar3toul4ki 

Ευχαριστώ! Το είδες μήπως; RT @pgaval: @ar3toul4ki Καλή επιτυχία!
13 Feb
 Claire-Marie ‏ @CMBoggiano 

‘When I was lying in bed dying, where were the real people?’ Ian Forrester, #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb
 Tony Churnside ‏ @TonyChurnside 

Watching @cubicgarden talk about his #brushwithdeath. A very scary time. #TEDxMCR pic.twitter.com/hED5mimw
Retweeted by @ar3toul4ki
13 Feb

@ar3toul4ki 

@tdobson @cubicgarden is talking about you! : D
In reply to Tim Dobson
13 Feb
 Tim Dobson ‏ @tdobson 

so @cubicgarden is talking about it #brushwithdeath when I may or may not have been his flatmate at the time.. #tedxman
Retweeted by @ar3toul4ki
13 Feb
 Matthew Brooks ‏ @brooksoid 

And @cubicgarden ‘s talk is about… @cubicgarden ! He’s finally gone recursive. #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb
 Tony Churnside ‏ @TonyChurnside

@cubicgarden you’re looking good! pic.twitter.com/n8xvkzJB
Retweeted by @ar3toul4ki
13 Feb

 Ian Forrester ‏ @cubicgarden

And next on at #TEDxMCR its @ianforrester. With the story of me…
Retweeted by @ar3toul4ki
13 Feb
 TEDxManchester ‏ @TEDxManchester 

Hilarious talk on Voice Recognition from Dr Maria Aretoulaki #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb
 Tim Dobson ‏ @tdobson

@davemee it’s all about context! /cc @ar3toul4ki
Retweeted by @ar3toul4ki
In reply to Dave Mee
13 Feb
 Tim Dobson ‏ @tdobson 

@davemee @ar3toul4ki “fetish cheese”
Retweeted by @ar3toul4ki
In reply to Dave Mee
13 Feb
 Dave Mee ‏ @davemee 

@tdobson @ar3toul4ki feed her through siri and send me a transcript!
Retweeted by @ar3toul4ki
In reply to Tim Dobson
13 Feb
 Kate Towey ‏ @katiemaymanc 

Fascinating talk from Tara Shears on particle physics. ’2012 is year of the Higgs’ #tedxmcr
Retweeted by @ar3toul4ki
13 Feb
 Ian Pettigrew ‏ @KingfisherCoach 

So far at #TEDxMCR we’ve covered pursuing your passion, JDI (and make mistakes), technology, algorithms, and particle physics. I’m happy!
Retweeted by @ar3toul4ki
13 Feb
 Allie Johns ‏ @AllieJohns

I propose bringing back Tomorrow’s World and having Tara Shears present it #tedxmcr
Retweeted by @ar3toul4ki
13 Feb
@ar3toul4ki

@TaraShears @TEDxManchester: oh my Higgs! We’ve seen something! Or have we?? #TEDxMCR twitpic.com/8jdo56
13 Feb

Ian Forrester ‏ @cubicgarden 

The goddamn particle explained at #TEDxMCR yfrog.com/obsv5tmj
Retweeted by @ar3toul4ki
13 Feb

@ar3toul4ki 

@TaraShears @TEDxManchester: where’s that God-damned Higgs particle?! If we don’t find it, we’ll have to start all over again… #TEDxMCR
13 Feb
 Claire-Marie ‏ @CMBoggiano 

“@lmccadden: #tedxmcr learning about quarks and leptons from @tarashears making particle physics easy – sort of”
Retweeted by @ar3toul4ki
13 Feb
@ar3toul4ki

@TaraShears @TEDxManchester: symmetry, simplicity, elegance = beauty of the standard model of particle physics #TEDxMCR
13 Feb
 TEDxManchester ‏ @TEDxManchester 

Up next @TEDxManchester is @TaraShears – tune in live to ow.ly/92eRf #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb
 @ar3toul4ki 

@TEDx video 1 @TEDxManchester: pragmatic chaos to describe fluid things such as culture #TEDxMCR
13 Feb
@ar3toul4ki 

@coralgrainger no worries sweetness : )
In reply to coralgrainger
13 Feb
@ar3toul4ki 

@TEDx video @TEDxManchester: what we don’t understand, we give a name and a story to #TEDxMCR
13 Feb
 @ar3toul4ki 

@maryannehobbs you were, nay ARE, awesome! Xx
In reply to maryanne hobbs
13 Feb
@ar3toul4ki

Dan O’Hara @skeuomorphology @TEDxManchester: from random relentless replication (cf. spambots) to guided transformation of chaos #TEDxMCR
13 Feb
 Kim Willis ‏ @KimberleyWillis 

Dan O’Hara: technology is not a selection of gadgets but a body of knowledge instagr.am/p/G8sGbrBVY7/ #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb

Ian Wareing ‏ @ianwareing 

#tedxmcr @skeuomorphology “Necessity is not the mother of invention. Invention is the mother of necessity”
Retweeted by @ar3toul4ki
13 Feb
 Ian Forrester ‏ @cubicgarden

Bloatware… or stimulation of the real on the virtual RT @maanasvarun: Skeumorphism. wait what? #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb
@ar3toul4ki 

Dan O’Hara @skeuomorphology @TEDxManchester: the creation of living technology by merging the Arts and Sciences #TEDxMCR
13 Feb
@ar3toul4ki 

@tombloxhammbe @TEDxManchester: go through life making mistakes, otherwise you don’t take any decisions, just do it ! © #TEDxMCR
13 Feb
@ar3toul4ki 

@maryannehobbs @TEDxManchester: John Peel saving lives again #TEDxMCR
13 Feb
@ar3toul4ki 

@maryannehobbs @TEDxManchester: follow your passion! #TEDxMCR twitpic.com/8jcwpn
13 Feb

 TEDxManchester ‏ @TEDxManchester

Hi all we’re suggesting #TEDxMCR as the hashtag for the event today as it’s a bit shorter than #TEDxManchester
Retweeted by @ar3toul4ki
13 Feb
 TEDxManchester ‏ @TEDxManchester 

Sorry folks for the livestream #fail. We’re currently on this channel live.. bit.ly/y9kkZa #TEDxMCR
Retweeted by @ar3toul4ki
13 Feb
@ar3toul4ki 

@gazshaw cheers!
In reply to Gaz Shaw
13 Feb
@ar3toul4ki

see you there Mike! It’s been a loooong time! RT @mike_higham: @ar3toul4ki @TEDxManchester Looking forward to it #TEDxMCR
13 Feb
@ar3toul4ki 

@heloukee oh nooo : s
In reply to Helen Keegan
13 Feb
@ar3toul4ki 

Excited & honoured to be speaking @TEDxManchester today. My talk “Voice Recognition FTW!” on the present+future of user interfaces #TEDxMCR
13 Feb
@ar3toul4ki 

See you there Matt! RT @matthbooth: A bit of work then @TEDxManchester. Looking forward to it.
13 Feb
 Allie Johns ‏ @AllieJohns 

“@maryannehobbs: interesting day: speaking about passion at @TEDxManchester 1pm.. ” > we can never have enough passion in our lives.
Retweeted by @ar3toul4ki
13 Feb
@ar3toul4ki 

Will you be my groupie?? RT @technicalfault: @ar3toul4ki Dr Maria at TEDx!
12 Feb
@ar3toul4ki 

Looking forward to giving #TEDxMCR an insight into the wondrous+often misconstrued world of voice recognition @TEDxManchester tomorrow
12 Feb
 TEDxManchester ‏ @TEDxManchester 

And in other late-breaking news Dr. Maria @Ar3toul4ki will also be taking the stage tomorrow at #TEDxMCR
Retweeted by @ar3toul4ki
12 Feb
 TEDxManchester ‏ @TEDxManchester 

A big welcome for our latest speaker @MartinSFP – European Editor @TheNextWeb for #TEDxMCR. Like @MaryAnneHobbs a brave no-slide presenter!
Retweeted by @ar3toul4ki
11 Feb
 Anna Nachesa ‏ @ashalynd 

I’ll probably be very evil if I ask during an interview if tail-optimized recursion is possible in C. OTOH, it might be a great icebreaker:)
Retweeted by @ar3toul4ki
11 Feb
@ar3toul4ki 

RT @TEDxManchester: @ar3toul4ki:really excited bout Mons #TEDxMCR @maryannehobbs @brendandawes @cubicgarden @skeuomorphology @tombloxhammbe

10 Feb
@ar3toul4ki 

Can’t wait to finally meet you! : D RT @maryannehobbs: @ar3toul4ki

10 Feb
 @ar3toul4ki 

Getting really excited about Monday’s #TEDxMCR @CornerhouseMcr: @maryannehobbs @brendandawes @cubicgarden Dan O’Hara & my Uni’s Tom Bloxham

TECHGRUMPS: technology addictions & the rise of a new social (un)conscience

On Easter Sunday (24 April 2011), I was happy and honoured to take part in the live recording of the latest TECHGRUMPS podcast, Techgrumps 27: Non geeks go raw like sushi (sic!).  80 minutes of whinging about the latest technology trends, as well as the uses of said technology.

My contribution to the grump world is complaining about the social terror of checking your smartphone notifications every 5 minutes, whatever the (social) context, and the de facto new social media exhibitionism regarding all facets of your personal life through the various social media (a stark contrast to my earlier blog posts on the Social Media Scenes in Manchester and London!). Hear me from the 10th to the 32nd minute complain about:

•  people spending more time updating their current location and taking photos and videos at a gig rather than dancing, singing and enjoying said gig (check the phone screens in the two photos below I took from a Jamiroquai gig earlier this month)

Jamiroquai at MEN Arena Manchester (19 Apr 2011)

Jamiroquai at MEN Arena Manchester (19 Apr 2011)

• people checking their Facebook or Twitter notifications on their phone in the middle of a philosophical conversation (usually initiated by the person without a smartphone )
• people checking their phone every 5 minutes in the middle of a film at the cinema, just in case someone has texted them or has posted a witticism on Twitter or Facebook (and that’s even when the film is NOT horrible)
• people needing to offload very personal information and details on their daily routines every hour of the day on their wide social media audiences, which consist mainly of remote acquaintances rather than close friends (who are usually not remotely interested in said details either)

This excessive notification checking, irrespective of the current social situation, is of course partly due to the availability of the technology itself, i.e. integration of Facebook or Twitter on your phone, internet on-the-go, dedicated notification sounds for texts, Facebook, Twitter, chat etc. So, in all fairness, it is hard not to check your phone when you do get a notification (sound). For all you know, it could be a missed call from a loved one who has been in an accident, or an email confirming that new contract. Nevertheless, it seems that we are all sucked up in a world of instantly available information and an overflow of personal and less personal data that we don’t seem able to escape from. As a result, we are missing the NOW, the experience of the current moment and of the person(s) standing opposite us in real life. This obsessive behaviour can be construed as  rude and anti-social by the people in the immediate surroundings not checking their phones, but – more than anything – it indicates a shift in general social conscience and social mores, whereby the remote online acquaintance in the US you have never met in your life  is allocated by default the same or more (potential?) value than the close offline friend sitting next to you here and now. So new types of shallow relationships are cropping up. Whether someone has retweeted you is becoming more important than whether someone actually lends an open ear to you at a cafe to discuss your problems over a cup of  coffee.

This need to connect and be “approved” by as many people as possible, whether real close friends, Facebook “friends” or Twitter followers you are not even remotely interested in, must have its roots at the basic human need for love, approval and the sense of belonging (in the right groups). Still, it seems that our whole lives are run by this new need for exhibitionism and we are practically controlled indirectly by our ubiquitous and international audience who is or may be reading.

Having suffered the social media notification terror myself when sitting at my laptop, I refuse to use that functionality or indeed the internet on my (admittedly palaeolithic) phone.  Even the thought of getting a free smartphone scares me! My time when I’m away from my laptop is my treasured time OFFLINE and I want it to remain that way! I have already spent thousands of invaluable hours chained to my laptop obsessing over emails and notifications in the past 20 years, hours that have been sadly subtracted off MY LIFE! So this is not a rant about Social Media – which often really help in the democratisation of Governments, processes and opinion. This is a rant about Social Media abuse and their infliction onto others as well as onto ourselves.

It sounds very heavy but the whole podcast is actually full of witty jokes and hearty laughter! And there are several more techy topics covered, as you can see on the podcast page: from the “native” IE to Firebug, Wikimedia, LaTeX, and the latest iphone personal information storage scare.  Enjoy!

Techgrumps 27: Non geeks go raw like sushi

The Social Media scene in Manchester (UK) is very sociable!

Last week I was asked by John Cass (@johncass) of PR Communications for information on the Social Media scene in Manchester, where I live, after I attended his talk on “Tweeting across the pond – what lessons can we learn from the US/UK social media scene?” during the September meeting of the Social Media Cafe Manchester (#smc_mcr / @smc_mcr). I was very happy to oblige, as I have been part of the scene since the 2nd half of 2008 and it has given me many an exciting, insightful and fun times, so I thought I would give something back! I thought that my email reply to John would be just a dry list of a few links to meetups and organisations to complement his own list of SM organisations and events in the related blog post he had started. It turned out to be an essay, however, so  we both agreed that I should turn it into a blog post myself that he would then link to. Okay, it’s not speech application-related but it’s definitely future applications and technologies-related!

I suppose the “hardcore” Social Media and Search Engine Optimisation (SEO) people of Manchester and the Northwest will already know everything I have written below and they may want to add or rectify facts and links (just write a comment below or contact me @aretoulaki on Twitter or maria {at} dialogconnection {dot} com). This post is mainly an initiation to the scene for the rest of you!

The Manchester Social Media Cafe (smc_mcr)

Social Media / SEO Organisations and Meetups in Manchester (the NON-definitive list!):

The Social Media Cafe itself (@smc_mcr #smc_mcr), very soon to be 2 years old! This is a group of Social Media and SEO aficionados who meet at least once a month to hear talks on, deliver talks on, and discuss new media and the related industries and technologies. It was first set up by Julian Tait (@julianlstar) of the famous and most influential internationally FutureEverything (@FuturEverything) music Festival-cum-New Media & Digital Technologies Conference; Martin Bryant (@martinSFP), UK Editor at The Next Web; and Sarah Hartley (@foodiesarah), Editor of Guardian Local. It was founded back in November 2008, as “there wasn’t really anything similar around”, as Julian put it to me. It is now run mainly by Julian and Martin still, but also Josh (@technicalfault) now that some people have moved on. ( I believe BBC North‘s Ian Forrester (@cubicgarden) to have been one of them.) However, they all assure me that everyone can get involved, as it is “a real community event!”, as Josh put it. According to Julian, it has “a pretty amorphous structure” anyway and “anyone can pitch up and input into the direction it goes”, which sounds very organic and collaborative! Julian also adds that Josh “has been driving things fantastically over the past few months” and reinforces the point that anyone who wants to help run it is more than welcome!

The affiliated Social Media Surgery event run by Chi-chi Ekweozor (@realfreshtv) of Real Fresh TV, who also wrote a detailed blog post on the last Social Media Cafe event that took place on Tuesday 7th September. The Social Media Surgery events are free informal workshops on how social media tools such as Twitter and Facebook are used to market services and products and grow businesses. Chi-Chi provides Social Media training services through her Real Fresh TV company.

Northern Digitals (@northerndigital), a meetup group which was started around the same time (Sept 2008) by freelancing Web Designer Matt Booth (@matthbooth). Although there is a great proportion of web designers and developers, it is very much attended by all sorts of SEO, copywriting and PR types. In fact, it was through ND that I found out about the Social Media Cafe!

CING, the Creative Industries Meetup Group which got started again at the same time, in July 2008 (do you see a pattern here?!) by Ben Hui (@Benny_Hui), a freelancer Business consultant and professional pianist, and Phil Northall from the CIDS organisation back then (Creative Industries Development Service – more on that below). This was actually my first ever meetup of such type and it is regularly attended by film makers, web developers, PR consultants, painters, fashion designers etc. who want to network for business and pleasure.  I found out about and attended this meetup group back in October 2008 after doing a Marketing for Creative Businesses Workshop funded by the Government through CIDS. The Workshop was delivered by David Parrish (@davidparrish), a marketing consultant and trainer, who has written a brilliant book on innovative and inspiring marketing strategy cases for creative companies, “T-Shirts and Suits: A Guide to the Business of Creativity“. He has also set up an online community on that, the Creative Enterprise Network, and a Facebook group (of course!).  He really incited my personal interest in social media, because I come from a different industry (Linguistics and Computer Science) and I thank him for that! I also have to mention that when I attended my first CING event back in October 2008 there were about 15 people there. It has kept growing and nowadays it’s got at least 700! Apart from pure business networking, CING occasionally invites big names from across the different creative industries to give a talk and mingle with the attendees afterwards.

Now to the CIDS organisation (Creative Industries Development Service) that I mentioned above (now defunct but reborn as a web portal, see below).  CIDS used to provide free consultation and promotion of creative people and businesses in Manchester.

It used to bring out Creative Times (@CREATIVE_Times), a printed (or should I say “analogue”?) newspaper, trying to promote all things digital and creative by presenting local company and freelancer profiles, informing on funding, job openings, competitions etc. It was a government initiative that got halted sometime last year, only to be reinstated earlier this year in a leaner version (e-newsletter and website).

Creative Times – the rebirth

The new website, however, has been designed and is run by a brand-new compound company formed by the Cornerhouse (@CornerhouseMcr – a long-established flagship Cinema, Arts and Entertainment House), The White Room (@thewhiteroomcec), and Fudge (@madebyfudge), two of the biggest names in the Manchester digital agency scene. So the “magazine” has got heavyweight backing for its promotion and growth on a larger scale. It was in fact The White Room’s Phil Birchenall (@Creative_Times / @wordsandpics) who used to run CIDS for several years until 2008, and he was also the one who launched the printed version of Creative Times back in October 2005! He actually took it online as well, just before the organisation imploded, so it was only fair that his “baby” was returned to him now. Once again, freelancers and companies can put their profiles up and promote themselves. Anything from web designers to architects, PR consultants and painters can be found there. Having a profile on this is free. Here is my own DialogCONNECTION Ltd one (@dialogconnectio). Defunct CIDS turned Creative Times portal has found – through the other Phil (Northall) – the CING meetup listed above as its new communication and events channel, so everybody is happy!

The Manchester Digital Development Agency (MDDA) (@mdda) is also a core player in supporting digital businesses in Manchester and the Northwest. MDDA is part of the Manchester City Council and responsible for the city’s digital strategy, as its member Adrian Slatcher (@adrianslatcher) said. One of the organisations it supports is Manchester Digital (see entry below), which is the related independent trade association. MDDA acts as the Secretariat for this (hosting some of their meetings) and also has a seat on the Council.  They also have got a page linking to some relevant groups and meetups.

As already mentioned above, an affiliated organisation, with some of their meetings hosted at the MDDA offices,  is Manchester Digital (@McrDig), the independent trade association for the “thriving digital (ICT and new media) sector in the North West of England”, as they put it. Apart from training and networking events, they also organise the Big Chip Awards, which aim to promote best practice, innovation and financial growth in the industry. A small membership fee provides individuals and companies access to more services but also influence over policy makers and lobbying in the Government, resulting in greater powers in shaping digital strategy development and the future of the sector as a whole in a “bottom-up” manner.  I know that Social Media Cafe’s Josh (@technicalfault) is a member of the corresponding Council, as well as leading the Manchester Digital PR, marketing and communications working group, so feel free to speak to him about this organisation and its MDDA host. Apart from Josh, I have to give some additional shouts out to Tim Dobson (@tdobson), who runs the Young Rewired State Manchester, and Richard Hudson (@RichardHudson) of Vanillastorm at this point, all McrDig Council members.  Finally, I have to mention the Manchester Digital Barbecue too, held every summer, a great and fun way to network (and stuff yourself for free). Check the photos from the last one here.

There is the Manchester Digital Laboratory, better known as MadLab (@madlabuk), founded and run by Dave Mee (@davemee), Hwa Young (@hwayoung), Asa (@asacalow) and Rachael Turner (@rachaelturner1). MadLab is a digital industries hub which hosts many workshops and other events (and a few companies too in the same building through the FlyThe.Coop concept):

Northern Digitals BLAB talks

• e.g. the Northern Digitals BLAB nights, where someone from the industry is invited from anywhere in Britain to talk about their own business and the digital / creative industry in general
• the various BarCamp events (more on that below)
• the various GirlGeek afternoon teas and dinner parties (again, see below)
• Thanks to Steven Flower (@stevieflow), I was made aware of two other events / gatherings at the MadLab, among the many that take place there: Manchester Net Tuesday, which has been meeting monthly for the whole of 2010 and is run by Steven himself. This is, actually, a worldwide Meetup group with local chapters and its focus is on using the web for social change (e.g. for non-profits and social benefit organisations).
• Steven also told me about the long-standing and very much active Manchester Free Software meetup, a group for people interested in free software, open data, and programming (and hacking ) freedom.
• This list is definitely not exhaustive! Have a look at the MadLab website. There are loads of groups meeting there and even more events organised by them, on anything from hacking to graphic novels and sci-fi novel writing!

So the MadLab is – for me at least – the headquarters of Social Media in Manchester! But then again I’m not the expert on that!

BarCamp Manchester (@bcman3), mentioned above, is an institution of its own! The self-titled Un-conference is exactly that, a conference like no other. There is no pre-scheduled conference programme or a list of previously invited speakers. The speakers are volunteers among the attendees, and the programme is decided on a first-come first-served basis. And of course attendance of each session is decided by the level of interest on the presented topic among the remaining attendees. There are BarCamps all over the world, but the Manchester ones are run by Andrew Disley (@andrewdisley). I attended the 2010 session of this “user-generated conference” at the end of August and gave a presentation myself on what I do (speech recognition applications – design, testing and optimisation). Suffice to say I loved it! Most of the other talks were on more “normal” social media and digital technologies topics, such as crowd-sourcing applications and web programming. BarCamp is free to attend but competition for a place is strife! I remember the tweet at around lunchtime announcing that the online tickets were available. By the end of that evening (2 weeks before the event), it was “sold” out!

Girl Geek Afternoon Tea

The GirlGeek afternoon tea / dinner and other parties (#mancggd @mancggd) also constitute an institution (worldwide!), although they cover wider areas than social media and digital applications. They are regular (less than monthly I think) practically free workshops targeted at women and (very young!) girls to incite their interest in science and engineering (there have been workshops on building robots, and website building with CSS) but also less technical but obscure stuff (depending on the presenter’s personal interests and expertise). The workshops can be either afternoon teas (yes! with coffee and biscuits!) or dinner parties. Then there are also Girl Geek events where the attendees can “show and tell” something they know about (e.g. I will be talking about speech recognition applications again, in December), so it’s like another un-conference. The Manchester Girl Geek Dinners are run by Cat Ashton, whereas the Tea Parties are organised by Sam Bail (@bunmagazine), who is actually from Berlin (my old playground)! It’s all interconnected!

I also recently discovered (through tweets!) the Manchester Blogmeet (#mcrblogmeet). I actually attended that one on the Spencer Tunick exhibition at the Lowry (and if you look closely, you will find me in the photo above! The photo has been taken, by the way, from the related Fishink blog. I thought I would appropriate it since I am in it ).  The Blogmeet is a gathering of bloggers: professional and amateurs, creative, music, tech and marketing bloggers. It is run by Kate Feld (@katefeld) who has just had a baby, so she has delegated her duties to music bloggers @FatRoland and Jonno Hopkins (@jonnohopkins).  Kate is an American actually and one of the main people behind Creative Tourist, an alternative tourist guide to Manchester. Below you will see the infamous brown piece of paper where FatRoland collected all the Twitter names of the attendees! Jonno has also just reminded me that the next Blogmeet is on 30th September at Umbro’s impressive design studio on Dale Street, who are also sponsoring the beverages! Everybody is welcome. I will certainly be going, because I loved my first Blogmeet!

There is also Vision+Media (@VisionandMedia), another significant organisation focusing on the support and growth of the digital and creative industries of England’s Northwest by providing advice, (direct and indirect) funding, networking and collaboration opportunities, apprenticeships and training to both companies and individuals in TV, Radio, Publishing, Music, Games, Film and Digital & Creative Services. One of their roles is helping productions identify locations and staff in the region (as it was notably the case with the recent “Captain America” filming in the Northern Quarter), but also supporting film festivals and maintaining related archives.  The person to speak to there is Ian Wareing (@ianwareing) from their Digital team.

This summer, there was also the first Twitnic (@MancTwitnic – Picnic for Manchester’s Tweeters) at Spinningfields, which I didn’t attend in the end and I heard it didn’t attract a big crowd, but it is sure to be repeated next year, if not earlier. In March this year, for example, there was a Twestival, an “international social media meet-up to raise money for good causes”.

The Eword agency (@theEword) is also very influential. They compiled the only “Manchester Twitter Report”  I know on the use of Social Media by Manchester companies and organisations!  I have read it and it’s an eye-opener (for me at least!).

Finally, I only just discovered the Manchester SEO Meetup that I didn’t know about! I assume it is a gathering of mainly people actively involved in Search Engine Optimisation (SEO) and related strategy and practice. I need to attend their next meetup!

What about the Social Media in Universities?

Regarding the spread of Social Media among Manchester Universities and Colleges, apart from the courses offered by the Manchester Metropolitan University and the University of Salford, as already reported by Chi-chi Ekweozor (@realfreshtv) in her blog post on the last Social Media Cafe event,  I have got very interesting insider information about the University of Manchester (still the main University of the city). Apparently, at the Department of Sociology, there used to be a Media programme, a degree in Media, Culture and Society, with just one lecturer. That got shut down apparently back in 2007, because it got horrible ratings, mainly due precisely to the fact that there were not enough people to teach it! That in turn was a political decision by the new Head of the Department who didn’t think that new and social media was “relevant” / important for sociological research, so they wouldn’t fund more teaching positions. Since it got shut down, individual modules are still taught apparently and they are extremely well-subscribed! The students are very interested in them and take them as part of their courses, but it’s usually junior lecturers who (have to) teach them! So social media doesn’t have a very high priority at least at the Department of Sociology! I haven’t researched on other departments, but as my friend said there are bound to be courses or just modules at other Departments such as the Linguistics Department.

I think that exhausts my knowledge and information I have available on the subject, as an “Outsider”! Feel free to comment below, if you have any additions or corrections to make. Check also John Cass’ (@johncass) earlier blog post on the Manchester Social Media scene that he started compiling the week he was over here and also his post on his local Triad North Carolina Social Media Scene.

Proud to be part of this!

In closing, I just wanted to say how happy I am to be part of the Manchester Social Media scene, as I feel I am part of an extremely intelligent, innovative, creative but also friendly and co-operative elite! I seem to be making more and more friends and business contacts every month through those meetups and groups, as well as the aftermath tweets and twitter accounts! Attending John Cass‘ (@johncass) presentation on the US scene referred to at the start of this blog post has put everything into a much wider perspective for me, because I realise that I am associated with pioneers in the industry. And it is all happening in Manchester, the new digital hub of the UK and Europe!

It was a very happy “accident” that I attended David Parrish‘ (@davidparrish) “Marketing for Creative Businesses” workshop at CIDS back in October 2008! It got me into the CING meetup, which got me into the Northern Digital meetup and the MadLab organisation, which, in turn, got me into the Social Media Cafe group, which got me into the Blogmeet, the BarCamp, the GirlGeek events and the various tweetup events.

Although I have been a myspace and a LinkedIn user since 2005 (heavy user of both by now!), I only got into Facebook for promotional reasons in 2009 and I only got my Twitter accounts (all 3 of them!) at the start of 2010, after being literally “ordered” by some SEO guys from the Northern Digital meetup! You know who you are! (OK, I will reveal! Jag Uppal [@jag4091] and Eddy Gonzalez [@eduardogonzalez] ). And now I’m very much in the middle of it and really loving it!

Here’s to the next innovative technology / social concept!